Company Introduction

Zhejiang Genky Selong Technology Co., Ltd. was established and put into production in 1994, which is the first enterprise that specializes in producing transparent iron oxide pigments and dispersions in China. The color range of powder transparent iron oxide pigments includes yellow, red, black and brown in both solvent-based and universal systems with multiple grades. 

Company Introduction

Genky Selong

specializes in producing transparent iron oxide pigments and dispersions in China


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Applications of Iron Oxide Pigments in Coatings and Paints

Iron oxide pigments are widely used in coatings, paints, and inks due to their non-toxicity, resistance to color bleeding, low cost, and ability to produce a wide range of hues. Coatings are composed of film-forming substances, pigments, fillers, solvents, and additives. The industry has shifted from oil-based coatings to synthetic resin-based coatings, and the application of pigments is indispensable in all types of coatings—particularly iron oxide pigments, which have become an essential pigment category for the coatings industry.

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Applications of Iron Oxide Pigments in Coatings and Paints

Iron oxide pigments are widely used in coatings, paints, and inks due to their non-toxicity, resistance to color bleeding, low cost, and ability to produce a wide range of hues. Coatings are composed of film-forming substances, pigments, fillers, solvents, and additives. The industry has shifted from oil-based coatings to synthetic resin-based coatings, and the application of pigments is indispensable in all types of coatings—particularly iron oxide pigments, which have become an essential pigment category for the coatings industry.

The company launches a new product to complement Rockwood’s offerings.

The company launches a new product to complement Rockwood’s offerings.

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The company launches a new product to complement Rockwood’s offerings.

The company launches a new product to complement Rockwood’s offerings.

Technical strength

Technical strength

Has more than 20 professional technicians, with strong comprehensive research, design, development and production technology

Enterprise qualifications

Enterprise qualifications

Has passed the certification of ISO 9001:2015 Quality Management System and ISO 14001:2015 Environmental Management System.

Company strength

Company strength

Founded in 1999, it is the earliest company specializing in the production of transparent iron oxide pigments an dispersions.